{"id":623,"date":"2016-10-26T20:48:01","date_gmt":"2016-10-26T18:48:01","guid":{"rendered":"https:\/\/2016.geneva.wordcamp.org\/?post_type=wcb_session&#038;p=623"},"modified":"2016-10-26T20:57:08","modified_gmt":"2016-10-26T18:57:08","slug":"content-strategy-tools-for-wordpress-projects","status":"publish","type":"wcb_session","link":"https:\/\/geneva.wordcamp.org\/2016\/session\/content-strategy-tools-for-wordpress-projects\/","title":{"rendered":"Content strategy tools for WordPress projects"},"content":{"rendered":"<p>Great texts, photographs and\/or videos are the foundation upon which websites stand. However, we start our projects by obsessing over which plugins and themes are the best. We leave the content uncared for: it is always someone else&#8217;s problem. Until it delays the project&#8230; the launch&#8230; the payment.<\/p>\n<p>Content strategy tools help teams be successful and stay on track long after launch with timely and valuable content. In this talk, you&#8217;ll learn how to:<\/p>\n<p>&gt; create a strategic statement with clients or colleagues<br \/>\n&gt; create content models and templates to help clients or colleagues write faster.<br \/>\n&gt; establish a workflow and start an editorial calendar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great texts, photographs and\/or videos are the foundation upon which websites stand. However, we start our projects by obsessing over which plugins and themes are the best. We leave the content uncared for: it is always someone else&#8217;s problem. Until it delays the project&#8230; the launch&#8230; the payment. Content strategy tools help teams be successful &hellip; <a href=\"https:\/\/geneva.wordcamp.org\/2016\/session\/content-strategy-tools-for-wordpress-projects\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Content strategy tools for WordPress projects<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7317981,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1479462300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[586],"footnotes":""},"session_track":[261],"session_category":[],"class_list":["post-623","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-conference"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7xo0v-a3","session_date_time":{"date":"18 November 2016","time":"10:45"},"session_speakers":[{"id":"586","slug":"evren-kiefer","name":"Evren Kiefer","link":"https:\/\/geneva.wordcamp.org\/2016\/speaker\/evren-kiefer\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/7317981"}],"version-history":[{"count":1,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/623\/revisions"}],"predecessor-version":[{"id":624,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/623\/revisions\/624"}],"speakers":[{"embeddable":true,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/586"}],"wp:attachment":[{"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=623"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/geneva.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}