We will discuss about Search Engine Advertising. You make great websites with WordPress, you need visitors.
Contents:
What is SEA, what is SEO
Experiences with Campaigns, some facts
Work on your concept
How does it look with Google Adwords
The process of creating a campaign
Critism:
Policy of Auction, extreme prices, key service CHF 150,-
Charge market money, if you discover a new “keyword”
Support of Adwords is ok
Google knows all facts, doesn’t tell it
Google is no partner, taking customers
Who is owner of the dates?
Bing doesn’t invest in services, monopol of Google
Hints:
try it for proof of concepts
use Google Adwords explain videos in Youtube
go to trainings of Google (www.google.ch/ads/training
share experiences
flexibility
control with Google Analytics (Dashboard)
look for alternatives
build your own platforms
be creative, use Google Display and Youtube
Goal:
Encourage the participants to make profitable SEA campaigns and create own local search platforms.